Download Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for by Dennis R. Mortensen PDF

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  • April 21, 2017
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By Dennis R. Mortensen

Yahoo! internet Analytics teaches readers how you can acquire information, record on that information, and derive helpful insights utilizing Yahoo!’s unfastened internet analytics software . This targeted source from Yahoo!’s Director of information Insights discusses the why of internet analytics in addition to the how whereas revealing secrets and techniques and methods now not documented in different places. The thorough ebook additionally deals step by step directions and complicated concepts on every thing from utilizing information assortment groupings to making compelling info visualizations. It’s a must-read for all analytics pros and people who are looking to be.

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Extra info for Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

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Yahoo! Web Analytics provides Flash chart visualizations by default, but you can choose to revert the chart format back to PNG. The reason for doing so is typically either incompatibility or more often the need to copy charts for use elsewhere. Leaving this option unchecked will provide you with comparative values displayed numerically. Web Site URL Character Encoding Estimated Pageview Time Zone First Day of the Week Exclude Browser IP Filtering Default Report Period Default No. , Google: PST, Yahoo!

Therefore, in order to avoid this, I strongly suggest that you always configure the sale action as Unique if you have pages with multiple sales. Tracking Multiple Occurrences of the Same Action on a Web Page Now we are ready to move beyond just looking at the visit as a whole, as we’ve been doing, and into tracking multiple occurrences of the same action on the same page, whether a fixed or a custom action. Once you need to track multiple occurrences of the same action on a web page, you are required to move beyond the fixed tracking script introduced in Chapter 1.

This is a great example of where we need the DOCUMENTNAME variable. In the previous example DOCUMENTNAME might be set to homepage, which would then be the name no matter how many times we change the title tag. Search Engine Optimization (SEO) SEO is the process of improving the amount and quality of traffic to a website based on organic search results from search engines. Organic search results refer to those listings in search engine results pages that appear because of their relevance to the search terms, as opposed to advertisements.

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