Download Web analytics for dummies by Pedro Sostre PDF

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  • April 21, 2017
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By Pedro Sostre

Appearing your first site research simply acquired lots more straightforward. Web Analytics For Dummies deals every thing you must understand to nail down and pump up the ROI in your internet presence. It explains the right way to get the stats you wish, then is helping you learn and practice that details to enhance site visitors and click-through fee in your internet site.  You’ll detect:

  • What to count on from net analytics
  • Definitions of key net analytics terms
  • Help in selecting the best analytics approach
  • How to assemble key information and use it on web site layout or marketing
  • Techniques for distinguishing human clients from bots
  • Tips on utilizing Google and different unfastened analytics tools
  • Advice on deciding upon pay and subscription services

A certain and exact research is important the good fortune of your website. net Analytics For Dummies is helping you get it correct the 1st time—and each time.

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Pay per click (PPC): Also called paid search, this method retrieves listings based on who paid the most money for keywords to appear at the top of the search results. ߜ Search engine marketing (SEM): This is a method that seeks to increases the ranking and visibility of a Web site in search engine results pages. This includes creating paid search campaigns. ߜ Search engine optimization (SEO): This is a method of improving the rankings for relevant keywords in search results by making changes to the content or navigational structure of a Web site.

Cookie: These are small text files that allow a Web server to store information about a visitor and recognize them when they return. 31 32 Part I: Getting Started with Web Analytics ߜ JavaScript: Not to be confused with the Java programming language, JavaScript is a scripting language developed by Netscape. It can be embedded into the HTML (HyperText Markup Language) of a Web page to add functionality, such as validating data or responding to a visitor’s button clicks. ߜ Platform: This is the operating system that runs a computer.

What does KPI stand for? With plenty of acronyms and words like dashboard that have different meanings in the online and offline worlds, making the most of your Web analytics experience demands learning the ABCs of this tech terminology. Some terms have synonyms, so one Web analytics user might call a 404 error a Page Cannot be Found error, while another calls it a broken page. Some people prefer the word crawler, while others insist on using the term spider. What’s the meaning of this? People who learn English often complain that our language has too many different meanings for the same words.

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