Download Type Rules: The Designer's Guide to Professional Typography by Ilene Strizver PDF

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By Ilene Strizver

Type Rules!, Fourth Edition is an up to date, thorough advent to the foundations and practices of typography. From the basics to state-of-the-art purposes, this variation has every little thing today's severe clothier must use sort successfully. Dozens of routines make stronger authoritative assurance on such subject matters as find out how to opt for the suitable kind for the task, how you can set kind like a professional, and the way to layout a typeface, in addition to tips to totally harness the facility of significant layout programs together with the Adobe inventive Suite.Includes movies displaying examples of initiatives mentioned in bankruptcy eleven- style on the internet and bankruptcy 12- variety in movement

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Extra info for Type Rules: The Designer's Guide to Professional Typography (4th Edition) (Enhanced Edition)

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Creative Director: Barry 设计机构:五月天设计工作室(伦敦) Gillibrand. Designer: Roger Akroyd. Client: Hampstead Tea London. Photography: 设计师:罗杰·阿克洛依德 Andy Seymour / Jonathon Knowles. Nationality: UK. 森·诺尔斯 国家:英国 完成时间:2006年 创意总监:巴里·格里布莱德 客户:伦敦汉普斯特德茶饮品公司 摄影:安迪·西摩,乔纳 Cuculand Cuculand饮品 Identity and packaging design for a brand addressing those who are young, pure & 这个品牌标识和包装设计以天真、无邪的年轻一族为销售主体。Cuculand free. Cuculand (“cuckooland”) is the imaginary life in a real country, or the other way (“cuckooland”)是在一个真正的国家中虚构出的生活或其他方式,冰红茶的包装上绘制 around, as illustrated with humour on the Ice Tea packages.

Nationality: Brazil. 心情能量饮料 心情品牌饮料是巴西连锁便利商店AMPM中自营的能量饮品品 牌名称。设计师提出的品牌设计理念有效地拉近了产品与消 费者之间的距离。在“正能量”理念的指引下,设计师为该 品牌命名为“心情”,该饮品以积极的生活时尚为中心,使 人们的生活更加积极乐观、活力十足,而这种设计主旨也完 美融入到标识之中。包装外观对传统的视觉类标准进行了挑 战,纯白色的色调,简洁、干练的风格,暗示该产品与夜生 活所消费的饮料之间的区别。色彩的运用与爱蒲品牌的色调 相得益彰。该品牌对AMPM连锁便利商店自有品牌的理念进行 了重新定义,在不到一年的时间里,该品牌在能量饮料销售 市场上占据了30%的份额。目前,该品牌正在积极向其他类 型的饮料领域进行拓展。 设计机构:法比奥·舍瓦设计工作室 创意总监:法比奥·舍瓦 完成时间:2010年 设计师:法比奥·舍瓦 E+BROS品牌及产品开发公司,AmPm连锁便利商店 比奥·舍瓦 国家:巴西 客户: 摄影:法 34 35 Anheuser–Busch Inbev 安海斯布希公司-英博啤酒 Deutsch Design Works has developed multiple brand innovations including over 10 多伊奇设计工作室为安海斯布希公司的品牌提供多样化品牌革新理念,包括10多个独特的铝 unique brand applications of aluminium “bottlecans” for Anheuser-Busch brands.

22度Penaclara饮料 专为22度Penaclara饮料提供的命名方案和包装设计。该 优质水饮料以酒店和特色专门店为销售目标。字体设计简 约、直观,色调以黑白色为主,自然流露出高贵、优雅之 气。该饮品的名称援引自其发源地温泉22度水的说法。 设计机构:(calcco)视觉传达公司 创意总监:塞尔吉奥·阿哈 佐 客户:MINERAQUA股份公司 国家:西班牙 48 49 完成时间:2009年 设计师:爱德华·德尔·波 摄影:塞尔吉奥·阿哈 Echo What makes echo stand out from other bottled waters is its simplicity; it is bottled water that minimises its environmental impact. Clean, modern and responsible – the design of the packaging keeps waste to an absolute minimum. Even the quick-peel removable labels were also printed in a carbon neutral, wind-powered facility.

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