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By C. Ann Hollifield

Transnational administration matters are more and more vital within the media undefined. This undertaking examines study at the administration thoughts that media organizations hire as they movement into abroad markets and the administration concerns they face after they get there. The examine concludes that learn on transnational media administration has been sparse and fragmented. moreover, it identifies questions that are supposed to be addressed sooner or later if students are to higher comprehend the habit of world media corporations.

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Additional info for Transnational Media Management: A Special Issue of the Journal of Media Economics

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This study represents a comparative case study of six media companies that were studied with special attention to their adaptive strategies. Four of these companies were examined through the lens of how joint ventures are affected by the partnership between their parent companies when one of them is a local Indian company. Two additional case studies profiled companies that are Indian subsidiaries of parent corporations that are based outside India. Face-to-face interviews with media executives in India made up the bulk of the information-gathering efforts.

Murdoch will spend whatever he needs to spend. And if he has to spend a billion dollars more, he’ll spend it from his pocket money. Very few people can do that. So that’s the difference. That’s the difference. (A. Carnegie, personal communication, April 25, 1996) The foregoing section has explained some of the efficiencies and benefits that accrue to global companies that take on local partners and have access to the parent companies’ other strategic assets. Again, one sees that the utility of the value-chain analysis is to provide a framework to examine in detail advantages that partners can confer upon each other.

This research sets out to demystify somewhat the workings of large global corporations that are becoming increasingly central to an understanding of the international media landscape. At the same time, by basing its observations and analysis in a “peripheral” part of the world where the spread of international media is recent, sudden, and has only now begun to be subject to serious inquiry, this research attempts to highlight any adjustments in the theory of international communications that might be merited by the new evidence brought to light.

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