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By Andreas Hepp

In Transcultural Communication, Andreas Hepp presents an obtainable and interesting creation to the interesting probabilities and inevitable demanding situations provided through the proliferation of transcultural communique in our mediatized world.

  • Includes examples of mediatization and transcultural conversation from quite a few cultural contexts
  • Covers an array of alternative varieties of media, together with mass media and electronic media
  • Incorporates dialogue of transcultural verbal exchange in media legislation, media construction, media items and systems, and media appropriation

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It is also true that one’s own cultural location plays a special role when talking about transcultural communication. In my case I write as a European who can see the potential of communal and social transnationalism, for which the EU serves as an example. Perhaps the best that one can do is simply make one’s own cultural position explicit, and, where necessary, examine it critically. Stepping outside it entirely is really not possible. This combination of argument by example and my own linguistic and cultural positioning accounts for any failure to pursue many relevant examples that would be of great benefit to further discussion of questions of transcultural communication.

Hence the current transformation of media furthers the emergence of a transcultural everyday life. Poe cites, as proof of this, the book Transculturalism, a collection edited by Claude Grunitsky, a creative entrepreneur and son of the Togolese ambassador. Here transculturalism is described as a way of life within which “some individuals find ways to transcend their initial culture, in order to explore, examine and infiltrate foreign cultures” (Grunitzky 2004 : 25). The ongoing transformation of the media is therefore associated with an entirely new way of living and experiencing culture, and this new way of life is captured by the concept of transculturalism.

Sugar,” here, is an industrial system imported with colonialism, involving machine production and mechanized time. “Tobacco,” by contrast, represents an indigenous mode of production in which the production process is under domestic control, involving individual craft skills, and a pace and rhythm in the work that follows the seasons (Mackenthun 2011: 134). 1). 1 Understanding transculturality and transculturation Transculturality from a Philosophical Perspective I call this new form of cultures transcultural since it goes beyond the traditional concept of culture and passes through traditional cultural boundaries as a matter of course.

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