Download The New Typography by Jan Tschichold, Ruari Mc Lean, Robin Kinross PDF

By Jan Tschichold, Ruari Mc Lean, Robin Kinross

Since its preliminary book in Berlin in 1928, Jan Tschichold's The New Typography has been well-known because the definitive treatise on ebook and photo layout within the computer age. instantly a key theoretical record of relevant eu modernism among the realm wars and a useful resource of operating rules for the practising clothier, this vintage paintings enjoys the recognition between publication artists that Le Corbusier's Toward a brand new Architecture has lengthy held between architects.

The book's mythical renown is sure to extend with the long-overdue visual appeal of this primary English translation, released in a sort that displays Tschichold's unique typography and layout. starting from theoretical discussions of typography within the age of images and mechanical standardization to useful issues within the layout of industrial types, The New Typography continues to be crucial studying for designers, paintings historians, and all these interested by the evolution of visible conversation within the 20th century.

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A ltho ug h the change of ap pro ach surp ris ed contem porarie s, the c o n t in u ­ ities of T schic h old’s career may now be seen to ou tw eigh the breaks. "®® This was a remarkable p e r ­ ception, although false in the sense tha t the “Johannes" w ho return ed was not the Johannes of Leipzig or Dresden in 1921, but the "Jan" of Basel in the late 1930s [and sub se q u e n tly]. In oth er w o rds: a ty p o g ra p h e r w ho had in corp orated the experience s of his times and contexts, and whose w o r k evolved into som ething fresh.

32. Some accou n t of the German standard s bodies is available in an an n iversary h istory: Bruno Holm. ed.. F ü n fz ig J a h r e D e u t s c h e r N o r m e n a u s s c h u ß CBerlin: Beuth-V ertrieb. 1967]. 33. " se e : Ju dith A . M erkle. M a n a g e m e n t a n d I d e o lo g y CBerkeley. Los A n g e le s. London: U niversity of California Press. 1 98 0 ]. " which outlines the "central role" of the Verein D eu tsch er Ingenieure in introducing Taylorism into Germany. 34. W alter Forstm ann (1 8 8 6 -1 9 5 9 ] is at p resent an ob scure figure, but he is referred to in Holm.

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