By D. Howitt and Michael Argyle (Auth.)
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Extra resources for The Mass Media & Social Problems
28 The Mass Media and Social Problems example, the relationship between parents and children is a much more interactive process than that between television and children. But we cannot say that non-interaction distinguishes the mass media from everything else. Many of our non-media experiences lack this interactive element. Sitting quietly at the back of a lecture theatre may be similarly non-interactive and in many ways analogous to our experience of the mass media. However, some explanatory concepts tend to be particularly associated with the mass media.
6 Race and the Mass Media MASS communication often annoys and angers those whose position in society is sensitive. Critics of mass communication are frequently vitriolic, conflicting, and insistent. Such a response can be a good thing in that it is an almost inevitable consequence of exposing society to itself. Only the blandest programmes will offend no one. But sometimes the criticisms of the media seem particularly well founded. Should the media change to accommodate their critics? Should they remain aloof?
Ideas about non-verbal communication are nowadays common in the social psychological literature. Patterns of eye contact between individuals, gestures of the hands, facial expression, styles of dress and other features can all have quite dramatic impact on perceptions of others. g. Baggaley and Duck, 1976) has shown that, for example, style of camerawork may influence perceptions of programme presenters. Conclusions The study of the mass media has attracted people from sociology, economics, political science, and other disciplines.