By Anita Rosen
Quick solutions to big questions on entering--and prospering in--the international of e-commerce. each person in enterprise is aware the web is the fastest--and fastest-growing--way to promote and purchase absolutely anything. yet most folk do not know the right way to truly use this device to their aggressive virtue. What precisely is digital trade? Are online transactions safe? How do you seize consumers' revenues styles? How do you offer mass customization? Now sellers, managers, salespeople, marketers, and others can locate quickly solutions to each urgent query and nagging situation in regards to the global of digital trade. This useful question-and-answer advisor speedy and concisely explains tips to: *Integrate e-commerce right into a enterprise approach *Understand the know-how *Identify key possibilities for a company *Devise an e-commerce implementation plan effectively create and industry a website, and masses extra.
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Additional resources for The E-Commerce Question and Answer Book: A Survival Guide for Business Managers
When you are done shopping and are ready to buy, you can click a purchase button and be moved to an online purchasing site. To complete the transaction, you need to supply the online purchasing site with your shipping address and credit card number. Online shopping provides information and activities that give your customers the knowledge to make informed buying decisions. A consumer who is interested in purchasing a car may research the prices and features of cars online. He may visit the Volkswagen site to find information on the Passat, the Toyota site to learn about the Camry, and the Ford site to investigate the Taurus.
4 What is a gateway program? 5 What is the role of databases in e-commerce? 6 What is data mining? 7 How does encryption technology work? 8 What are cookies? 9 What are the steps needed to create a secure online purchasing site? 10 What is a secure server and why do you need it? 11 What is digital authentication? 12 How do you set up your web site to accept credit card transactions? 13 Are there electronic payment systems other than credit cards? 14 What is a shopping cart and do you need one? 15 How does online purchasing work?
7 How does the Internet affect the way we work? 8 What is disintermediation? 9 How has the Internet enabled companies to move from mass marketing to mass customization? 10 What are the current media myths about the Internet? 11 Can Internet transactions and communications be secure? 12 Are companies really making money on their e-commerce sites? 13 Is it possible to stop hackers? 1 What is the Internet? The Internet provides you with the technical infrastructure to enable an online presence. The Internet is the technical structure enabling people around the world to gain access to the World Wide Web (WWW).