By Andrea Jain
Premodern and early smooth yoga contain ideas with a variety of goals, from turning inward in the hunt for the genuine self, to turning outward for divine union, to channeling physically power in pursuit of sexual excitement. Early sleek yoga additionally encompassed countercultural ideals and practices. against this, this present day, glossy yoga goals on the enhancement of the mind-body complicated yet does so in accordance with contemporary dominant metaphysical, wellbeing and fitness, and health paradigms. for that reason, yoga is now part of pop culture. In promoting Yoga, Andrea R. Jain explores the popularization of yoga within the context of late-twentieth-century patron tradition. She departs from traditional techniques by means of undermining essentialist definitions of yoga in addition to assumptions that yoga underwent a linear trajectory of accelerating popularization. whereas a few reviews trivialize popularized yoga platforms via lowering them to the mere commodification or corruption of what's perceived as an differently fastened, real approach, Jain means that this dichotomy oversimplifies the historical past of yoga in addition to its meanings for modern practitioners. by means of discussing a wide range of recent yoga forms, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga can't be dismissed--that it has various non secular meanings and capabilities. Yoga manufacturers destabilize the fundamental software of yoga commodities and assign to them new meanings that characterize the success of self-developmental wishes usually deemed sacred in modern buyer culture. Read more...
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Extra info for Selling yoga : from counterculture to pop culture
In that text, Craddock found the idea that sexual union could facilitate divine realization and key techniques, most notably the vajroli mudra. In Hindu tantra, the vajroli mudra or “urethral suction” required the male partner in sexual intercourse to exercise control over ejaculation and functioned as a hydraulic technique through which male and female sexual fluids were transformed within the male body in order to bring about “an immortal yet concrete diamond body that transcends the laws of nature” (White 1996: 72).
Comstock founded the New York Society for the Suppression of Vice and used his position in the postal service to censor whatever he deemed a threat to the fundamentalist Protestant Christian morals he identified as American. 4 His attacks on all things deemed threatening included a condemnation of yoga, especially its body practices. His normative religious standard was characterized by a subordination of the body to the soul, and it especially denounced sexual pleasure, which it considered an obstacle to spiritual development.
Although many of the postural yoga systems discussed in proceeding chapters claim to derive from or to be modern forms of hatha yoga, that claim cannot stand historical scrutiny. 33]). Furthermore, the methods and aims of hatha yoga, outlined below, would not be familiar to most contemporary practitioners of modern postural yoga. Hatha yoga texts propound a notion of subtle physiology. The subtle body is composed of nadis or “veins” through which prana or subtle “breath” flows. A central technique is breath control, which serves to purify and balance the nadis and, in combination with other techniques, including postures and bodily mudra or “seals,” awakens Shakti in the form of a serpent, kundalini (from Sanskrit, kundala or “to coil”), who otherwise lies dormant, coiled up at the bottom of the spine.