Download Search Engine Optimization: An Hour a Day by Jennifer Grappone PDF

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By Jennifer Grappone

Again and bracing as ever, search engine optimisation: An Hour an afternoon, moment variation bargains brisk recommendation, bite-sized projects, and shrewdpermanent instruments that can assist you elevate visibility to your site at the significant se's. during this re-creation in their bestselling how-to advisor, website positioning experts Jennifer Grappone and Gradiva Couzin provide unusually effortless home made options in addition to the very most recent search engine marketing innovations for small, very small, and massive companies, in addition to for bloggers and net designers.

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Qxd 3/4/08 2:29 AM Page 21 Customize Your Approach Let’s say you want a great car wash, one that gets up close and personal with your car’s curves and addresses its individual problem areas. You wouldn’t trust a gas station car wash—you’d do presents a method that can be applied to a wide range of SEO efforts, but you have to customize it for your particular business and website. This chapter gives you a great head start. Chapter Contents It’s Your SEO Plan Business-to-Business (B2B) Business-to-Consumer (B2C) Large, Small, and Really Small Organizations Brick-and-Mortar Blogger Web Designer Nonprofit 21 ■ CUSTOMIZE YOUR APPROACH 2 it yourself!

The marketing team was successful in driving a great deal of traffic to the RFI form! But, uh-oh, a vast majority of forms were filled out by unqualified leads. ”) Looks like they forgot about defining their target audience. The RFI form—a potentially great lead generation tool—was eventually dropped. In this case, the SEO campaign was a waste of time and money because it was not fine-tuned to attract high-quality leads. The Moral of the Story Bringing traffic to your site is not necessarily the same as meeting your company’s goals!

Some Interim Solutions It’s your job as the in-house SEO expert to lobby for a website that will deliver for your company. ” Probably. Here are some ideas for approaching SEO while you’re waiting for your site to come up to speed with your company’s goals: • Work on getting traffic, but lower your expectations for sales (or whatever action you want your visitors to perform) for the time being. When you assess your website’s performance, you may notice an upswing in traffic, which you can use to motivate your people to make some positive changes to the site.

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