Download Putting Your Small Business on the Web: The Peachpit Guide by Maria Langer PDF

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  • April 21, 2017
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By Maria Langer

Distinctive for small company vendors drawn to how the internet can expand their company achieve and profitability, placing your online business on the internet explains the right way to create an internet presence for an current small enterprise. Many enterprise proprietors are looking to develop into a part of the e-commerce revolution, yet have unrealistic expectancies that an internet web site will immediately practice miracles for his or her corporation. Maria Langer comprises real-life examples of small company websites that do and do not paintings. subject matters coated comprise: construction your site, lowering advertising expenses, website setup, website design and content material, and the way to paintings with se's to make your website effortless to discover.

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Extra resources for Putting Your Small Business on the Web: The Peachpit Guide to Webtop Publishing

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1. The AOL Hometown page offers tools for building and searching AOL Web pages, as well as links for exploring existing pages. 44 Part I: Overview Part I: Overview 45 Here's how it works. The ISP sets up a folder on its server in which your Web site's files Web pages, images, etc. will be stored. For addressing purposes, your Web site's URL is the name of the ISP's Web server, followed by a slash and the name of your folder, like this: http://www. com/ranchdressings/. (On UNIX-based servers, you may also have to include a tilde character before the folder name, like this: http://www.

Because there's a good chance they can find the information for free elsewhere. I am part of this vast majority. I won't pay to access any Web site because, in most cases, I can find the information on another, free Web site. If I can't find it, I convince myself that I don't need it. ) It's not because I'm cheap; it's because I'm of the old school that believes information on the Internet should be free. Part I: Overview 33 34 Part I: Overview The Exceptions There are exceptions to every rule and this rule is no exception.

They have one thing in common: they offer a product or service that is in demand (because of other publicity or marketing efforts) and cannot be gotten elsewhere. Do your products or services meet this criteria? If so, your e-commerce efforts may succeed. Food for Thought Ready to give the topics in this chapter a bit more thought and apply them to your situation? Use these suggestions as a guide. com/. • What information is important to your customers or clients? Make a list of the topics you can include on your Web site.

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