Download Political Polling: Strategic Information in Campaigns by Jeffrey M. Stonecash PDF

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By Jeffrey M. Stonecash

Info is important for applicants in political campaigns. This publication, written by means of a person who has polled for 23 years, first specializes in the method of buying details in the course of a crusade via polling. The booklet describes tips on how to write questions, draw samples of citizens, and behavior calling. the second one significant challenge of the publication is the right way to learn effects, after which interpret and current leads to a fashion that would give a contribution to forming a technique for a crusade. The ebook bargains with the problems of biased questions and effects, and why it really is of no worth to applicants to interact in such practices.

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Extra resources for Political Polling: Strategic Information in Campaigns (Campaigning American Style)

Example text

The first problem, imposed and restricted choices, is one to take seriously. As noted above, if responses do not match with the concerns of voters, the results will not tell the campaign what voters are really WRITING QUESTIONS: LANGUAGE AND T H E SCRIPT 51 thinking. The best way to avoid this problem is to follow the process discussed earlier. The pollster should work closely with political people to make sure the alternative responses do a good job capturing the primary alternatives that exist on an issue.

First, the campaign manager and other consultants may argue that it is not possible to identify liberals or conservatives in the electorate, or union members, or the less affluent, in order to convey to them a message. This inability to specifically identify voters by some known trait will make it impossible to rely on targeted mailings or to run ads on specific radio stations. For these reasons, some campaign managers will be reluctant to include questions about these traits. While not being able to identify specific people is a problem, this does not mean that questions about political philosophy, union membership, children in school, or work status should not be asked.

If they are not, they are more likely to be skeptical of results they don’t like and less likely to listen to the advice delivered. Then money and time have been lost, and there will be tensions between the pollster and the campaign. It is important in the early stages of writing a script to establish the importance of seeking objective information. It does the campaign no WRITING QUESTIONS: LANGUAGE AND THE SCRIPT 29 good to include information that portrays the client in only a positive light and the opponent in only negative terms.

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