Download Political Polling: Strategic Information in Campaigns by Jeffrey M. Stonecash PDF

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By Jeffrey M. Stonecash

Expert pollster Jeffrey M. Stonecash combines 17 years of sensible polling adventure with educational idea to teach how and why polling is completed and what the easiest ways are to profitable elections.

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These are two questions packed into one question, and it would not be clear whether a response is about abortion or government funding. 4). 4 The Abortion Issue Q. O n the abortion issue, do you regard yourself as pro-choice or pro-life? 1 -pro-choice 2 -pro-life 3 -no opinion Q. Do you favor or oppose the use of government funds to pay for abortion for low-income individuals? 1-favor 2 -oppose 3 __ no opinion As another example, during the 2000 elections the proposal to create separate Social Security accounts for individuals became an issue.

If these are present, then it is not necessary to include these at the end of the survey. If not, it is essential to ask questions about these matters. Aside from these questions, there is often a debate about what other matters should be asked about. Sometimes there is a healthy tension between the campaign manager and the pollster about asking about identifiable and nonidentifiable traits of voters. The goal of a poll is to identify those who support a candidate and those who do not. Ideally, the identification should be done in such a way that those who create electronic ads and distribute direct mail (usually different people) can then use that information to find the identified voters and get a message to them.

Those who are prochoice may not be as strong as the candidate hopes. Working women may show weak support for a male Republican candidate. It is important to try to win more of those voters; if they are sizeable within the district, it is then possible to run general ads or send a blanket mailing to get the message across that the candidate is not opposed to a particular concern. While it is possible to ask numerous questions about possible sources of political divisions, the second reason campaigns often are reluctant to including an extensive number of questions about demographics and various opinions is financial.

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