Download Message Control: How News Is Made on the Presidential by Elizabeth A. Skewes PDF

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By Elizabeth A. Skewes

Message regulate, a glance at what shapes the scoop from the presidential crusade path, comes out of the author's adventure touring with campaigns, interviews with different newshounds who've coated campaigns from the line, and learn on crusade information. Elizabeth Skewes, a journalism professor and previous reporter, investigates reporters' ideals and the function these ideals play within the election method, in addition to how the exercises of crusade reporting have an effect on information insurance.

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Extra resources for Message Control: How News Is Made on the Presidential Campaign Trail (Communication, Media, and Politics)

Sample text

247) They found a similar intermedia agenda-setting effect for the broadcast networks—particularly with CBS and NBC. And while the broadcast media tended to pay the greatest attention to the New York Times, the networks followed the other elite print media as well (Reese & Danielian, 1991). Other researchers have found that newspapers, in particular, tend to set the agenda for other media more than the reverse (Atwater, Fico, & Pizante, 1987), and the flow of influence in the print media tends to go from the larger newspapers to the smaller ones.

Bush kept media members off their own buses in New Hampshire and on separate press buses that followed the candidate from town to town. On a short trip, a reporter from one of the more elite news outlets might be invited onto the main Gore or Bush bus, but generally the travel time between stops was used by the candidates to 42 Chapter 2 rest or to make calls to prospective donors. For the press corps, this means long hours spent on buses or in planes—often with access only to a few campaign staff members and each other—as they go from one place to the next.

Bush be- The Big Picture 21 ing recognized as the leading candidate for the Republican nomination— and certainly the best funded contender—they knew they’d have to be even more aggressive and more comprehensive in their coverage of the 2000 campaign. But even early on, most of the paper’s coverage was focusing on profiles of the candidates—especially of Bush. We want to look at Bush in totality, but in different parts. So we’ve got some people who are looking into his background. And the day that the LA Times came out with their National Guard story, we had one that was virtually done, and ours also came out that same Sunday.

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