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By Nick Lacey

Media associations and Audiences completes Nick Lacey's trilogy of self-standing texts that provide an in-depth creation to the most important ideas of Media reports at a complicated and college point. The e-book provides various theories and modern case reviews in its insurance of media company and the impression of rules and censorship. the problems surrounding the becoming commodification of media texts, and the expanding effect of promoting and public kinfolk, are thought of. the most important methods to knowing audiences also are investigated.

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MTVi Group – ‘the world’s leading Internet music content company’ (website). com – portfolio of Internet interests. Viacom Consumer Products – deals with the licensing of toys, t-shirts and games for Paramount Pictures and television. Famous Music – music publishers with a catalogue of over 100,000 pieces. This way Viacom can exploit its Beavis and Butthead animation on MTV, release the film on Paramount and sell the computer games through Viacom Consumer Products. 2 ! Investigate, using the Internet, any large media corporation to see how it can ‘re-use’ products through different divisions.

Fm Page 46 Thursday, January 24, 2002 12:10 PM MEDIA INSTITUTIONS AND AUDIENCES continuing to discuss and mould national issues. 1997, p. 302) (Curran and Seaton, Canadian broadcasting has been held up as an example of what happens when PSB fails to offer alternatives, however authoritarian, to the prevailing commercial offerings. Canada’s neighbour, the USA, culturally dominates the nation and Canadian legislators know that they cannot keep American products out of their country: Throughout the 1950s, a distinctive physical characteristic of the Canadian landscape within 150 miles of the United States, where 80 per cent of the Canadian population lives, was the proliferation of rooftop aerials for the reception of American TV signals.

ITC website) Most media institutions have compliance officers who make sure that programmes do not break any regulatory rules or, indeed, the law. In the ITC’s 2000 annual review of the ITV network it was particularly scathing of the factual programming that relied upon ‘infotainment’: documentaries that deal with entertaining subjects (like Neighbours from Hell) or serious subjects in a ‘tabloid’ fashion in its focus on human interest stories. The large numbers of consumer programmes were also criticised.

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