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By Richard K. Miller, Kelli Washington

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202) 473-1000. pdf. com) has conducted The Nielsen Global Survey of Consumer Confidence and Spending Intentions. The quarterly survey measures consumer confidence, major concerns, and spending intentions in 58 countries. Approximately 30,000 adults with Internet access are polled for each survey. This chapter presents a summary of the 4th Quarter 2012 survey, which included a year-end assessment of consumer confidence and outlook for 2013. 2 Global Consumer Confidence The Nielsen assessment of consumer confidence is presented on an indexed scale.

Middle-class status can be defined by level of education, occupation, and ownership of assets. Technology usage, ownership of durable goods and other higher-priced items, and mobility are strict tools for measurement by some. But there are political, cultural, and historic implications that influence analysis along with the often stark differences between developed and emerging nations. When consumers are surveyed about what they think is the middle class, responses are often wide and varied, with some responses based purely on aspiration.

25. : Toronto: Zurich: Berlin: Brussels: Seoul: Boston: Beijing: Vancouver: Chicago: Vienna: Amsterdam: Los Angeles: Stockholm: Melbourne: Frankfurt: Shanghai: San Francisco: Political Power 1 2 4 3 7 8 17 14 12 11 10 27 28 19 6 38 13 23 16 21 22 30 9 5 15 7 5 8 6 10 23 12 1 15 24 4 3 11 25 2 19 29 27 26 30 28 35 33 17 34 Quality of Life Influence & Knowledge 6 8 11 23 26 22 3 19 4 1 18 25 28 24 40 7 20 13 14 15 9 2 5 39 27 2 1 4 13 6 3 7 23 15 22 9 21 10 5 27 16 14 8 19 10 18 12 36 35 20 INTERNATIONAL CONSUMER MARKETS 2014-2015 • 45 • 26.

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