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Who does it better), or show them a design for a moment and then have them tell you what they remember. Any amount of time with a real user is better than none. One important thing I’ve learned to remember with interviewing is that I may influence how people answer my questions. While dig ging deeper into a response that interests me is a great way to get richer feedback, I may also be biasing them with leading questions. ” they’re likely to say they do. People have a subconscious desire to want to help you make your case and give you the informa tion you’re hoping for.
How do you do [a certain task]? » Where would you start? » What would you do next? » What information do you need to complete this task? » Can you show me how you do that? » Is any part of this process difficult or frustrating? » Is that what you were hoping for? » What’s the most enjoyable part of this process for you? When I was with the Journal, collecting information about how users felt about the competition, such as CNN and the N ew York Times, was also central to my interview process. If you give a user some thing familiar to critique or respond to, you spend less time leading the conversation and letting them do more of the talking, and their responses about competitors can be very useful in determining dos nd don’ts.
Relate 1800s, artists had to make their paints from various sources ■f pigment, like lapis lazuli, which they’d grind into a powder, and ome form of binding agent, like tree gum or egg yolk. Paint had to be . repared fresh for every painting session, and this made portability a roblem, confining painters largely indoors. Eventually, painting was ■■■Me to move from the studio to the outdoors with the invention of the letal paint tube. Before long, the impressionist painters were break ing the boundaries of the form with their masterworks capturing the • elicate dance of sunlight glistening over seascapes and animating ' aystacks with-an early-morning glow.