Download Framing the Future: How Progressive Values Can Win Elections by Bernie Horn PDF

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By Bernie Horn

Polls regularly convey that almost all americans are progressives at center. by way of margins of not less than to at least one, we want cheap healthcare for all, whether it ability elevating taxes; wish federal motion to wrestle worldwide warming; help stricter gun keep watch over; don’t wish Roe vs. Wade overturned; and the checklist is going on. So why is it so challenging for innovative applicants to win elections?
Because, says Bernie Horn, so much progressives don’t understand how to give an explanation for their rules in ways in which resonate with “persuadables”—the significant portion of the voters who don’t immediately determine as Democrats or Republicans. those are the electorate who swing elections. There’s been loads of theoretical dialogue approximately framing in recent years, yet Framing the longer term isn’t theory—the techniques defined were used effectively via innovative applicants around the kingdom, even in such conservative bastions as Montana, Arizona, and Florida.
Drawing on rigorous polling facts and his personal event as a veteran political advisor, Horn explains how persuadable electorate take into consideration matters and make political judgements and why, for that reason, the standard revolutionary methods are essentially designed to fail with them. He deals a crash path within the nuts and bolts of framing and exhibits the way to use 3 bedrock American values—freedom, chance, and security—to body innovative positions in a fashion that creates a constant, unified political imaginative and prescient that might entice persuadable electorate. He even deals suggestion on particular phrases and words to take advantage of whilst conversing a few number of matters and ideas.

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Additional resources for Framing the Future: How Progressive Values Can Win Elections and Influence People (BK Currents)

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After all, corporate conservatives think that religious conservatives 26 □ PART O NE : Our Moment in History have an irrational agenda. Small-government conservatives think the rightwingers in Congress have completely abandoned all principles of fiscal austerity. Libertarians think the Bush Administration has left our nation’s fundamental rights in tatters. And they’re all quite correct. Yet, even as conservative officeholders make a mockery of their own governing philosophy, the generic conservative frame maintains a powerful hold on voters’ imaginations.

This page intentionally left blank CHAPTER 3 The Winning Message “‘Poll-driven politics’ is the road to hell,” writes one blogger. This is true. Polls must not determine progressive policy goals—we’ve got to pursue social justice whether or not it is popular. Polls must not determine what we believe as progressives—we’ve got to follow what’s inside our own souls. But good message framing does depend on good polling. We have to understand what our target audience is thinking in order to decide how to move them in our direction.

They don’t pay much attention to public policy. They are neither staunch conservatives nor avowed liberals. They don’t often read the political news. They don’t even like to watch it on TV. In general, they’re the citizens who are least interested in politics. After all, if they paid attention, they would already have taken a side. To political activists’ ears that may sound like an insult; it is not. The persuadables are normal people. Instead of fixating on the next Democratic presidential nominee, they are thinking about what to fix for dinner tonight, chores that need to be done next weekend, and how to pay for the kid’s braces next year.

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