Download Evaluating Campaign Quality: Can the Electoral Process be by L. Sandy Maisel, Darrell M. West, Brett M. Clifton PDF

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By L. Sandy Maisel, Darrell M. West, Brett M. Clifton

For a few years, electorate and educational observers were upset with American campaigns. modern races are obvious as too damaging, too superficial, and too unfair or deceptive. in response to those lawsuits, numerous reform enterprises have unique hundreds of thousands of bucks to enhance the placement. This ebook seeks to judge even if those actions have better the extent of crusade discourse and behavior in U.S. apartment and Senate campaigns and argues that whereas person reform efforts have completed a few of their acknowledged pursuits, the final influence of those reform efforts has been disappointing. a special method of crusade behavior and political discourse in American elections is obviously known as for if enhanced campaigning is the objective.

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Additional info for Evaluating Campaign Quality: Can the Electoral Process be Improved? (Communication, Society and Politics)

Example text

We know of no evidence that at any point soon the AAPC will be powerful enough to serve as an effective sanctioning agent for the entire profession. Given these weaknesses, it is not surprising that voters and consultants were not very positive about the tone and substance of the campaign. Many thought the campaign was negative and not very substantive in nature. Citizens were upset with the tone of campaign advertisements. They did not feel that the commercials were very helpful in understanding the campaign or highlighting substantive differences among the candidates.

Forty-eight percent said yes, 39 percent argued against such a proposition, and 13 percent were unsure, demonstrating how controversial such an action would be for a professional association to undertake against someone in their own area. Another way in which the AAPC could improve the professional climate of their industry is through training programs. Training programs could be in the form of activities that the association organizes itself or instruction undertaken in conjunction with university campaign management programs.

Whereas 44 percent of those whose candidates did not participate in a 36 P1: SBT 0521877296c03 CUNY872/Maisel 0 521 87729 6 Printer: cupusbw March 17, 2007 Impact on Campaign Conduct Table 3-1. Consultant Impressions of Campaign by Existence of Formal Debates Between Candidates Formal Debates No Formal Debates 39 (70) 61 (109) 30 (53) 52 (93) 54 (96) 50 (9) 44 (8) 50 (9) 44 (8) 22 (4) Overall tone more negative Tone in own campaign negative Less issue discussion Campaign ads helped voters Voter turnout increased Values represent percentages; N for number of responses in that category is in parentheses.

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