By Prof. Zheng Qin, Dr. Yang Chang, Prof. Shundong Li, Dr. Fengxiang Li (auth.)
E-Commerce Strategy builds wisdom and sharpens readers' figuring out of the foremost matters approximately e-commerce options. To hyperlink concept of e-commerce process with perform within the genuine international, it brings jointly theoretical views in line with educational learn, built-in use of applied sciences and big quantity of instances, in particular these of China. with reference to the leading edge technical criteria and frameworks, it proposes strategic research from a technical perspective. The ebook is meant for postgraduate scholars in e-commerce and desktop technology in addition to govt officers, marketers and managers.
Prof. Zheng Qin is the Director of software program Engineering and administration study Institute, Tsinghua college, China; Dr. Shundong Li is a Professor on the institution of laptop technological know-how, Shaanxi basic college, China; Dr. Yang Chang and Dr. Fengxiang Li are either examine Assistants on the university of software program, Tsinghua collage, China.
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So its competitors do not include IBM, HP, Microsoft, Cisco, Yahoo, Google, and so on. The e-commerce competition of the IT industry is far removed from the electrical manufacturing industry. 2 Research Methods for E-Commerce The macro research of e-commerce strategy mainly refers to the national e-commerce strategies, while the microcosmic research covers those e-commerce strategies at corporate-level. For the industrial e-commerce strategy itself, the research is between macro and micro e-commerce strategies.
If the government locates its position too high and blindly insists on rapid improvement in the industrial chain, ignoring the objective situation of the country’s technology and manpower, then it will be impossible for the country to accomplish the scheduled strategic goal, and it is likely to bring about great waste of limited resources. Therefore, analyzing the international strategic layout seriously and objectively is helpful in assessing the primary countries’ location in the world and estimating the global situation and the possible developing trend for e-commerce.
Conversely, some countries’ economic collapse may be due to too much emphasis on heavy industry and ignorance of the needs of light industry development. To analyze the financial crisis spreading around the world arising from economic imbalance, the problems lie in excessive development of finance, securities and real estate. In a word, proper strategy and a balanced system can ensure long-term growth and a continuous competitive advantage, while an inadequate strategy may become a ponderous burden that results in the failure of a country due to fierce competition.