By Maria-Ionela Neagu
This booklet offers an in-depth inspect the cognitive and argumentative nature of political discourse with a spotlight at the function and position of conceptual metaphors in functional argumentation. Neagu's empirical research centres at the corpus of the yankee Presidential debates in 2008 and speeches via Barack Obama from 2009-2011.
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Additional info for Decoding Political Discourse: Conceptual Metaphors and Argumentation: Conceptual Metaphors and Argumentation
Argumentum ad baculum introduces ‘force as a means of persuasion’ (Pirie, 2006: 17–18). The protagonist can either threaten with physical violence or insinuate possible unpleasant outcomes for somebody. Indirect threats hold the prospect of ominous events. Argumentum ad misericordiam elicits the audience’s sympathy, thus maneuvering the interlocutor into an awkward position. Fallacies in the opening stage Shifting or evading the burden of proof represents the strategy that helps the speakers to divest themselves from providing evidence to support their standpoints.
These generic types can be integrated within the category of ‘pre-genre’ (Swales, 1990). However, a genre can also be ‘disembedded’ (Giddens, 1991) from its original social practice and thus, it can transcend other practices from different scales (local, national, global). Those types that are specialized for certain social practices represent ‘situated genres’ (Fairclough, 2003: 69). ’ – identifying the purposes of the genre used, distinguishing between ‘strategic’ and ‘communicative’ action (Habermas, 1984), analyzing their organizational pattern (‘generic structure,’ Fairclough (2003: 72)), the script; social relations – relations of power/social hierarchy, relations of solidarity/social distance (Brown and Gilman, 1960); communication technologies – mediated vs.
1057/9781137309907 34 Decoding Political Discourse by Walton, 2001), and other discourse analysts showed that scientific definitions may serve competing interests. Similarly, a conceptual metaphor should be accepted, rejected, or criticized on linguistic and argumentative grounds in just the same way that a legal definition should be evaluated on legal grounds and economic definitions on economic grounds and so on. But aren’t legal, economic, political, scientific definitions also metaphorical in nature?