By Alan R. Simon
You log on to shop for a camera. quickly, you recognize you may have obtained a dearer digicam than meant, besides additional batteries, charger, and photographs software-all on the prompting of the retailer.Happy together with your purchases? The save definitely is, and when you are too, you either may be acknowledged to be the beneficiaries of "customer intimacy" completed during the transformation of knowledge amassed in this stopover at or kept from past visits into actual company intelligence that may be exercised in genuine time.Data Warehousing and company Intelligence for e-Commerce is a pragmatic exploration of the technological ideas wherein conventional info warehousing is dropped at endure in this and different much less modest e-commerce functions, comparable to these at paintings in B2B, G2C, B2G, and B2E types. The authors study the middle applied sciences and advertisement items in use this day, offering a nuts-and-bolts realizing of ways you could install buyer and product information in ways in which meet the original specifications of the net marketplace-particularly while you are a part of a brick-and-mortar corporation with particular on-line aspirations. In so doing, they construct a strong case for funding in and competitive improvement of those methods, that are more likely to separate winners from losers as e-commerce grows and matures. * comprises the most recent from profitable information warehousing specialists whose paintings has inspired the field's new concentrate on e-commerce.* offers details that's written for either specialists and practitioners in businesses of all sizes.* Emphasizes the targeted wishes and possibilities of conventional brick-and-mortar companies which are logging on or partaking in B2B offer chains or e-marketplaces.* Explains how long-standing assumptions approximately information warehousing must be rethought in mild of rising company versions that depend upon consumer intimacy.* presents recommendation on holding information caliber and integrity in environments marked by means of vast client self-input.* Advocates cautious making plans that might support either outdated economic climate and new economic system businesses boost long-lived and profitable e-commerce strategies.* makes a speciality of information warehousing for rising e-commerce parts reminiscent of e-government and B2E environments.
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Extra info for Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) (The Morgan Kaufmann Series in Data Management Systems)
While this may be true in pure-play Internet companies, click-and-mortar companies with a combination of traditional and e-commerce channels need a mixture of traditional data warehousing and business intelligence with the analytical capabilities provided by eCRM. And, likewise, other consultants and systems integrators who specialize in Challenges data warehousing still see their discipline in an early-1990s context, based solely on batch processing and simplistic after-the-fact reporting and analysis.
Why? , those that existed before the late 1990s and that contain non-Internet sales channels) rushed to get onto the Internet was often accomplished by either (1) chartering an internal e-commerce organization to build and deploy e-commerce capabilities as quickly as possible and deferring plans for integrating their e-CRM capabilities with already existing CRM core systems and CRM analytics until “some time in the future,” or (2) spinning off an entirely separate company (as was common during 1999 and early 2000, when dot-com divestitures were all the rage).
Selling Services A second B2C business model is offering and selling services—rather than physical goods—to the general consuming public. The primary distinction between the two: no physical, tangible goods are moving to the customer as a result of his or her purchasing behavior. 4) into either • “offline” services, that is, selling airline flight reservations, insurance policies, banking and investing services, or anything else that has been and continues to be sold through non-Internet channels; or • Internet-specific services, that is, “content” available only online, such as intraday financial and investment research and commentary, books in electronic format (e-books), online magazines and periodicals, and so on.