By C. Kay Weaver, Cynthia Carter
This advent to present puzzling over media violence and its power impact on audiences adopts a clean viewpoint at the media results debate. The authors argue that the day-by-day repetition of media violence is helping to normalise and legitimise the acts being portrayed.
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Additional info for Critical readings : violence and the media
Buckingham and New York: Open University Press. Cumberbatch, G. (1989) Violence and the mass media: the research evidence, in G. Cumberbatch and D. Howitt (eds), A Measure of Uncertainty: The Effects of the Mass Media. London and Paris: John Libbey. Cumberbatch, G. (1995) Media Violence: Research Evidence and Policy Implications. Report prepared for The Council of Europe Directorate of Human Rights, The Communications Research Group, Ashton University, Strasbourg, The Council of Europe. htm (accessed 26 July 2005).
The next chapter is Jenny Kitzinger’s ‘Zero Tolerance: public responses to a feminist anti-sexual violence advertising campaign’, in which the author examines audience reactions to a Scottish local government advertising campaign aimed at tackling sexual violence. Most people understood and agreed with the central message of the ZT campaign, which was to challenge the mainstream media’s misleading focus on stranger-danger in order to prioritize the issue of sexual abuse by men known to, and trusted by, their victims.
Bryant and D. Zillman (eds) Media Effects: Advances in Theory and Research. J: Lawrence Erlbaum. Haskell, M. (1987) From Reverence to Rape: The Treatment of Women in the Movies, 2nd edn. Chicago: The University of Chicago Press. Heins, M. (2002) Not in Front of the Children: Indecency, Censorship, and the Innocence of Youth. New York: Hill and Wang. Hill, A. (1997) Shocking Entertainment: Viewer Response to Violence. Luton: University of Luton Press. Hoga, M. and Bar-on, M. (1996) Impact of music lyrics and music videos on children and youth.