Download Campaign for President: The Managers Look at 2008 by The Institute of Politics , Visit Amazon's John F. Kennedy PDF

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Each 4 years following the presidential election, the Institute of Politics at Harvard collage convenes a extraordinary collecting of crusade managers, media commentators, and political observers to mirror on presidential crusade innovations from the earliest primaries via Election Day. the result's a publication, and the 2008 election version is released for normal audiences in addition to university school rooms and crusade and media execs.

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He is not going to get into a race to make a statement or to take a position. He would get into a race only if he thinks he has a clear opportunity to win. RICK BERKE: What was his biggest concern—that he wasn’t sufficiently conservative to win the nomination? BRENT SEABORN: He knew that he had a number of positions over the years that weren’t exactly in line with the Republican electorate, at least the early Republican electorate. When you talk about a Republican nomination process, we are talking about Iowa, New Hampshire, South Carolina and then a bunch of other states.

I found out when I arrived in early August that an announcement was set for September 6. ” Well, where are we going to go? ” Can I meet with our advance team? ” [laughter] So we literally were doing triage, putting things together the whole time, starting in early August. 12 We felt we could sell him as the genuine conservative in the race, based upon his credentials. We found in our early polling, what room we had at the time to do it, that his strength obviously would be in the South but also in the Mountain States.

He really did buy in early on to the notion that you could do a campaign in a different kind of way. But by late July, he understood that wasn’t working and that he needed to go back and do it the way that the Obama campaign and everybody else tried to do it in this election cycle. RICK BERKE: How fired up was his wife? BILL LACY: She was very fired up. RICK BERKE: I mean compared to him. [laughter] Did she understand what it took? BILL LACY: I think she understood it from a communications point of view because that’s her specialty, and Jeri [Thompson] was actually a delightful lady to work with.

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