By John Bradley
'Cadbury's crimson Reign' tells the in-depth tale and definitive heritage of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate brand.
summary: 'Cadbury's red Reign' tells the in-depth tale and definitive historical past of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate model
Read Online or Download Cadbury's purple reign : the story behind chocolate's best-loved brand PDF
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Additional info for Cadbury's purple reign : the story behind chocolate's best-loved brand
The factory was many times bigger than it needed to be for the existing level of sales, and matters were not helped by a surge in the prices for raw cocoa that year. Consequently, the brothers had to work harder and longer than ever before. So tight were ﬁnances that the brothers’ lunches for weeks on end consisted of one leg of mutton that by Fridays would yield only the toughest of meagre scraps. But the crisis passed as sales of Cocoa Essence continued to grow, so much so that within ﬁve years the brothers were investing more into their new location.
Went to the board and reported that the product was ready; the process deﬁned, and was given the go-ahead to launch in 1905. The next question was what capacity should the company gear up for? The technology was large, complex and expensive, making it a very diﬃcult decision. Too little capacity and the opportunity might be lost to others; both Rowntree and Fry already had milk chocolate products in the market, and although neither was close to matching the Swiss products, they too must have been aware of the trends in the market.
These were then laid out in front of the consumer in display trays and sold for 3½d a lb. To keep things simple, the two lines were called Milk Tray and Plain Tray. In 1916, Cadbury decided to package the products into ½lb, rather plainly decorated cardboard boxes and soon had a runaway success on their hands from the much more popular-tasting Milk Tray. Being boxed rather than loose, the eﬀect was special enough to be considered a gift for a wide range of occasions such as birthdays, anniversaries and the like.