By Merrill Warkentin
Within the mid Nineteen Nineties, the frequent adoption of the net browser resulted in a quick commercialization of the net. additionally, preliminary luck tales have been said from businesses that discovered how one can create a good direct advertising channel - promoting tangible items to shoppers without delay with the realm broad internet. by means of the top of the Nineties, the following revolution begun - referred to as business-to-business digital trade. This paintings offers a resource of information concerning this rising sector of industrial.
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Extra info for Business to business electronic commerce : challenges and solutions
However, the success of the system and the recouping of the, oftentimes significant, investments is at least partly dependent on the participation of a critical mass of business partners. As a result, the question of how to sign on enough participants plays an important role. Assuming rational behavior of the actors, participation should yield a positive net benefit from the perspective of the individual organization. For a buy side solution, for example, the sign up costs for a supplier might include all investments necessary to prepare and upload catalog data, integrate with backend systems, train staff and adjust business processes.
Based on product, organizational and market characteristics, firms can appropriately weigh these factors in their decisions for both the type and particular selection of B2B exchanges. ACKNOWLEDGMENT This work was supported by the External Acquisition Research Program (EAR), sponsored by the Office of the Undersecretary of Defense (Acquisition, Technology and Logistics) and managed by the Naval Postgraduate School in Monterey, California. 20 Pavlou & El Sawy REFERENCES Bakos, J. Y. (1991). A strategic analysis of electronic marketplaces.
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