Download Asian Media Studies: Politics of Subjectivities by John Nguyet Erni, Siew Keng Chua PDF

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By John Nguyet Erni, Siew Keng Chua

This groundbreaking number of unique essays offers new views in Asian media reviews. the quantity covers a various diversity of subject matters from media coverage to globalization, utilizing energetic examples from a number of nations and media.Content:
Chapter 1 creation: Our Asian Media reviews? (pages 1–15): John Nguyet Erni and Siew Keng Chua
Chapter 2 Discrepant Intimacy: pop culture Flows in East Asia (pages 19–36): Koichi Iwabuchi
Chapter three Hook' em younger: McAdvertising and youngsters in Singapore (pages 37–54): Siew Keng Chua and Afshan Junaid
Chapter four Techno?Orientalization: The Asian VCD event (pages 55–71): Kelly Hu
Chapter five The fight for Press Freedom and Emergence of “Unelected” Media energy in South Korea (pages 75–90): Myung?Koo Kang
Chapter 6 “Forward?Looking” News?: Singapore's information five and the Marginalization of the Dissenting Voice (pages 91–115): Sue Abel
Chapter 7 past the Fragments: Reflecting on “Communicational”Cultural reviews in South Korea (pages 116–135): Keehyeung Lee
Chapter eight Re?Advertising Hong Kong: Nostalgia and well known background (pages 136–158): Eric Kit?wai Ma
Chapter nine the complete global is gazing Us: song tv Audiences in India (pages 161–182): Vamsee Juluri
Chapter 10 From kind indicates to Body?Sculpting advertisements: Figures of viewers and the Sexualization of Women/Girls (pages 183–206): Irene Fang?chih Yang
Chapter eleven convalescing Malay Custom/Adat in woman Sexuality in Malaysian movies (pages 207–224): Gaik Cheng Khoo
Chapter 12 The Formation of a Queer?Imagined neighborhood in Post?Martial legislation Taiwan (pages 225–252): John Nguyet Erni and Anthony Spires

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Additional resources for Asian Media Studies: Politics of Subjectivities

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These conditions surely make Japanese TV programs much more accessible than in other parts of Asia, particularly in stark contrast to South Korea. Yet avid young consumers of Japanese popular culture hold quite different views of and affinity with Japan. The meaning “Japan” possesses for young Taiwanese, most of whom do not understand Japanese language, is undoubtedly different from that which it holds for their forebears. 3 There is 22 Discrepant Intimacy some truth in this postmodernist claim of image consumption in the age of global mass culture (Hall, 1991).

More than 60 percent of 61 university students surveyed by Li et al. (1995) – and 75 percent of the female subjects – replied that love affairs such as those portrayed in Tokyo Love Story could happen around them. However, like the realism of Rika’s character discussed before, this should not be straightforwardly read as evidence of the objective, empirical realism of Tokyo Love Story, with which audiences identify. As Ang (1985: 44–5) argues concerning audiences’ identification with Dallas, “the concrete situations and complications are rather regarded as symbolic representations of more general experiences: rows, intrigues, problems, happiness and misery.

Child F) I want . . I like children one got toys I like children one. KFC toy one because can play I got. Now I got the couples can stick together [describes the promotional toy] because I like. Some are . . some McDonald’s I like. Pizza Hut don’t have toys. (Child G) Inside the car got a lot of Hello Kitty. ] Yes. ] Because Hello Kitty is cute. ] Because Hello Kitty don’t have mouth. (Child H). Because McDonald’s have something . . what . . Toys . . McChicken have for me. (Child I) The commodification of children’s culture sets the stage for advertising pitches that stress “the incomparable pleasure of making children happy by presenting them with toys” (Seiter, 1993).

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